Award summary
| Year | Award | Result | Category | Official listing |
|---|---|---|---|---|
| 2025 | Asia Design Prize (South Korea) | Winner | Communication | View listing |
| 2024 | Golden Pin Design Award (Taiwan) | Mark Winner | Communication Design — Corporate and brand identity | View listing |
| 2024 | KTK Design Award (Kan Tai-keung Design Award) | Bronze Award, Professional Group | VI / brand design | View listing |
| 2024 | Award 360° | Shortlisted | Commercial brand | — |
What the awards recognise
All four entries are the same piece of work: the O2H TEA brand identity, created for O2H TEA by the design studio FAIRFOUL (合理犯规) — Kip Liu, Tinghao Hu and Mengyun Yang. It covers the brand strategy, the identity and the packaging.
The logo is built from the letters O, 2 and H — H₂O reversed, for the water that carries every cup of tea. The official award listings read the symbol as a portal, a cycle and an exchange. It shaped a custom display typeface, O2H Tisans Display, and the brand's graphic devices. On the tea boxes, the front structure recreates the symbol, and its circular opening frames the product card inside.
Asia Design Prize 2025 — Winner
The Asia Design Prize 2025 received 1,879 entries from 22 countries, according to the organiser's results notice to entrants. About 16% — 304 designs — were selected as winners: one Design of the Year, five Grand Prizes, 32 Gold awards and 266 Winner awards. O2H TEA Brand Identity received a Winner award in the Communication category, with O2H TEA listed as the client. The jury described the work as "seamlessly blending cultural storytelling with modern design". See the official Asia Design Prize listing.
Golden Pin Design Award 2024 — Mark Winner
The Golden Pin Design Award, based in Taiwan, named O2H TEA Brand Identity a Mark Winner in 2024, in Communication Design (Corporate and brand identity). The official listing names O2H TEA, Australia, as the business owner and FAIRFOUL as the design company. See the official Golden Pin listing.
KTK Design Award 2024 — Bronze Award
The KTK Design Award — the Kan Tai-keung Design Award, a competition for Chinese designers worldwide named after the Hong Kong designer Kan Tai-keung — gave the O2H TEA brand identity a Bronze Award in its 2024 Professional Group, in the VI / brand design category. See the KTK 2024 Professional Group winners.
Award 360° 2024 — Shortlisted
The brand identity was also shortlisted in the commercial brand category of Award 360° 2024, the annual design award from Design360° magazine.
Why design matters to us
O2H TEA exists to make quality Asian tea easy to enjoy in Australia, without the ceremony or jargon that can make traditional tea culture feel closed. Modern design is how we do that: a box you want to open, a label you can read, a tea you can brew without a lesson. Read more in our story, or see the packaging across our tea gift sets.
FAQ
What awards has O2H TEA won?
The O2H TEA brand identity won the Golden Pin Design Award 2024 (Mark Winner), the Asia Design Prize 2025 (Winner) and a Bronze Award at the KTK Design Award 2024, and was shortlisted for Award 360° 2024.
Is O2H TEA an award-winning tea brand?
O2H TEA's awards are design awards for its brand identity and packaging. They recognise how the brand is designed; they do not judge the tea itself.
Who designed the O2H TEA brand?
The brand strategy, identity and packaging were created for O2H TEA by the design studio FAIRFOUL (合理犯规). The award listings credit Kip Liu, Tinghao Hu and Mengyun Yang.
What does the O2H logo mean?
The logo is built from the letters O, 2 and H — H₂O reversed. The official award listings describe it as symbolising a portal, a cycle and an exchange, and its shape also forms the front of O2H TEA's tea boxes.
Where is O2H TEA based?
O2H TEA is a Melbourne tea brand. Its teas are sold online at shop.o2htea.com and shipped Australia-wide.
